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User Experience
Presentation
For Everyone
Session Description:
Product teams spend months optimizing features, refining messaging, and improving onboarding—only to find users behaving in completely unpredictable ways. The answer lies in behavioral science—the study of how people actually make decisions (not how we assume they do). In this breakout session, Pauline will share how small design and framing tweaks can increase adoption by 65% and drive billions in sales. Attendees will discover why a simple word like “Free” outperforms "$0," and when adding friction to onboarding can actually improve retention. This interactive session will equip you with actionable strategies to leverage psychology for better product usage, retention, and growth.
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This session will be packed with practical, high-impact strategies drawn from behavioral science experiments with top brands. Whether you're a PM, product marketer, or UX researcher, you'll leave with actionable insights to drive meaningful behavior change and improve user engagement.
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Key takeaways:
- Why users behave irrationally (and how to design for it)
- The psychology of friction and how to reduce invisible blockers
- Simple design tweaks that increase engagement, conversion, and retention
- Case studies from behavioral science in healthtech, fintech, and consumer products
Biography
Pauline Kabitsis is a behavioral scientist at Irrational Labs, where she helps companies refine pricing, product positioning, and monetization strategies using psychology. She has spent years applying psychology to real-world challenges, from improving healthcare engagement to accelerating consumer tech adoption. She has also worked on pricing projects for LinkedIn, Udemy, and Optum Financial, advising on feature bundling, free-to-paid models, and price framing to drive higher conversions and revenue growth.
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Her expertise spans financial decision-making, consumer psychology, and digital health, and her insights have shaped pricing models for global tech companies and emerging startups alike. A sought-after speaker, Pauline has presented at MadPow’s Human Experience Design Conference, Mayo Clinic’s Transformation Conference, and other global events.
At ProductCamp 2025, she’ll bring practical, tested pricing strategies that can be applied immediately to improve adoption, revenue, and customer retention.