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Product Strategy
Presentation
For Everyone
Session Description:
Pricing decisions often rely on competitive benchmarks or customer surveys. But what people say about price and how they actually decide to pay are two different things. Customers don’t assess value rationally—they rely on cognitive shortcuts, compare options in ways you might not expect, and react differently depending on how a product is framed.
In this session, Pauline will share behavioral science-backed tactics for optimizing pricing pages, packaging, and price perception—without resorting to guesswork.
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Insights You’ll Gain:
- How customers assess value and why feature lists don’t drive willingness to pay
- The risk of making free tiers too attractive and how to drive upgrades
- When bundling increases revenue—and when it turns customers away
- How companies have successfully raised prices without losing customers
- Pricing page optimizations that increase conversions by reframing choices
Biography
Pauline Kabitsis is a behavioral scientist at Irrational Labs, where she helps companies refine pricing, product positioning, and monetization strategies using psychology. She has spent years applying psychology to real-world challenges, from improving healthcare engagement to accelerating consumer tech adoption. She has also worked on pricing projects for LinkedIn, Udemy, and Optum Financial, advising on feature bundling, free-to-paid models, and price framing to drive higher conversions and revenue growth.
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Her expertise spans financial decision-making, consumer psychology, and digital health, and her insights have shaped pricing models for global tech companies and emerging startups alike. A sought-after speaker, Pauline has presented at MadPow’s Human Experience Design Conference, Mayo Clinic’s Transformation Conference, and other global events.
At ProductCamp 2025, she’ll bring practical, tested pricing strategies that can be applied immediately to improve adoption, revenue, and customer retention.