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Ian Paul Graham

Startup Coach & Consultant




For Everyone

How to do Market Research
like a Startup

This topic will help Product Managers (PM) and Product Marketing Managers (PMM) orient themselves when considering launching a new product in a new market. PM & PMM can learn a lot from how startups approach entering a new market. If you don’t know where to start when launching a new product, you may lose a lot of time and money going down the wrong path. This session will give PM & PMM mental models and tools to better understand market timing and opportunities and develop a better ICP Ideal Customer Persona. A better IICP means a better product launch. To quote Yogi Berra, “If you don’t know where you are going, you will end up somewhere else!”


Experienced startup founder passionate about helping others succeed when entering new markets with new products. Specialize in finding product market fit, applying system thinking to business, and creative problem-solving. With a lifelong commitment to learning, strive to improve businesses by recognizing opportunities that drive revenue growth.

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