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Amanda Holstrom

Product Manager





For Senior Employees

(5+ years)

Go/ No Go for Launch?

Product Managers pour their hearts and souls into making amazing products but sometimes neglect the critical work required to make their organizations and partners ready for the product’s launch. In this session, we’ll take a look at what it takes to enable downstream stakeholders, how to tell if you’re ready and where to prioritize your time to strongly execute a product launch. We’ll use the activities outlined in the Pragmatic Marketing Framework as a scaffold.


With a relentless commitment to investing in team learning and growth, while measuring quality and improving the speed of delivery, Amanda is a professional engineer with 20 years of building and leading technical teams to delivering exceptional user experiences at scale in very complex organizational environments, while keeping her customers first.

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