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Successfully Launching A Sales Enablement Platform for the Cats
Wed, Sep 18
|The Canadian Real Estate Association
The importance of product messaging during the sales cycle and how to influence prospect's buying decisions. Featuring Director of Product Marketing at VanillaSoft: Bergen Wilde.
Time & Location
Sep 18, 2024, 6:00 p.m. – 10:00 p.m.
The Canadian Real Estate Association, 200 Catherine St 6th Floor, Ottawa, ON K2P 2K9, Canada
About the event
How is your product messaging used during the sales cycle influencing the buying decisions of your prospects?
Sales enablement platforms like Seismic and Highspot allow Product Professionals to capture these powerful insights. They can track what was opened, which pages were looked at and for how long, if the content was forwarded to someone else, and more!
But sales enablement will only work if the sales team plays along.
“And why wouldn’t they,” you ask?
Find out the answer this question at the first OPMMA event of the 2024/25 season!
Our guest speaker Bergen Wilde, Director of Product Marketing at VanillaSoft, will share his experiences herding the sales cats through two sales enablement launches. Learn:
what sales enablement is, is not, and why you should use it
Why the first launch failed
Why the second launch succeeded
… And how you can prepare for your own successful sales enablement implementation.
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